{"id":1330,"date":"2014-03-27T10:31:46","date_gmt":"2014-03-27T09:31:46","guid":{"rendered":"http:\/\/www.agustinbarahona.com\/blog\/?p=1330"},"modified":"2014-03-27T10:37:40","modified_gmt":"2014-03-27T09:37:40","slug":"mucho-cuidado-con-los-esloganes","status":"publish","type":"post","link":"https:\/\/www.agustinbarahona.com\/blog\/mucho-cuidado-con-los-esloganes\/","title":{"rendered":"Mucho cuidado con los esloganes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"eslogan\" alt=\"\" src=\"http:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2011\/08\/eslogan.jpg\" width=\"250\" height=\"250\" \/>\u00abUna de las diferencias entre un eslogan y otros g\u00e9neros literarios cortos es que el eslogan no contiene como foco un razonamiento <strong>veraz<\/strong> que lo avale, ni directa ni indirectamente, y s\u00f3lo busca generar <strong>confianza<\/strong> publicitaria sobre un producto apelando a<strong> emociones y estereotipos<\/strong> anidados por lo general <strong>inconscientemente<\/strong>. Mucho cuidado con los esl\u00f3ganes. Contra ellos el mejor ant\u00eddoto es <strong>razonar y comprobar<\/strong>.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abUna de las diferencias entre un eslogan y otros g\u00e9neros literarios cortos es que el eslogan no contiene como foco un razonamiento veraz que lo avale, ni directa ni indirectamente, y s\u00f3lo busca generar confianza publicitaria sobre un producto apelando a emociones y estereotipos anidados por lo general inconscientemente. Mucho cuidado con los esl\u00f3ganes. Contra [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,5],"tags":[35,18,43,42],"class_list":["post-1330","post","type-post","status-publish","format-standard","hentry","category-didactica","category-linguistica","tag-comunicacion","tag-cultura","tag-filosofia","tag-politica"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/posts\/1330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":6,"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/posts\/1330\/revisions"}],"predecessor-version":[{"id":1336,"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/posts\/1330\/revisions\/1336"}],"wp:attachment":[{"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agustinbarahona.com\/blog\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}